Search Marketing
Optima Innovations has a team of search marketing specialists that pool their vast experience and understanding of the Web to create an effective strategy to help you take advantage of major search engines to market your brand fully.
The Optima Search Marketing Advantage
- Our specialist consultants possess in-depth knowledge of general and vertical search engine crawling, indexing algorithms, and web directory submission guidelines.
- We have solid understanding on local, regional, and international user search behaviors.
- We have solid experience and expertise in managing online PPC advertising campaigns on behalf of our clients.
- We provide expert level copywriting and editing to enable the creation of powerful online ads that work.
- We abide by legal and ethical search engine practices. You will not have to worry about your web site being blacklisted by major search engines.
- By letting us handle the daily tasks involved in online PPC campaign, you free up more of your time to manage other aspects of your business.
- Our experience and expertise in managing successful PPC campaigns on behalf of our clients guarantee that you will get a high volume of targeted good quality traffic that will convert into loyal paying customers.
Our Suite of Search Engine Marketing Services
Search Engine Optimization (SEO)
One of the greatest difficulties faced by web site owners is getting visitors to the web site. It's not just about getting visitors; it's about getting visitors who are interested in buying the goods and services sold by the web site.
This is where search engine optimization (SEO) comes in. Our search engine specialist consultants will study your web site and carry out measures that will boost the conversion rate of your web site.
Here is how the whole process works:
Get maximum results and amazing ROI with your web site by contacting us today!
Visit SEO web site http://www.optimaseoconsultant.com.my for more information.
PPC Campaign
A PPC (pay-per-click) campaign allows online advertisers an immediate way to generate targeted web site traffic by buying sponsored links at online ad networks such as Yahoo Sponsored Search, Google AdWords and Microsoft AdCenter. These sponsored links will appear on search result pages of their syndicated partner search engines such as Yahoo!, Google, and Bing.
In PPC, you only pay for the traffic sent by these search engines to your link. That way, you are paying for guaranteed traffic.
To get listed in the pay-per-click sponsored listings, you must first set up an account at the pay-per-click ad networks. Once your account is ready, you will compete with other advertisers through a hybrid auction style bidding system for ranking on keyword phrases in the sponsored ad listings. A combination of bid-per-click price and ad click-through rate achieves a certain placement within the sponsored listings on the results pages at Yahoo.com, Microsoft Bing, Google.com, AOL Search and other syndicated ad network partner sites. Advertisers have a high degree of control over the amount they are willing to bid for each keyword and their position in the listings, although on Google AdWords, Yahoo Sponsored Search and Microsoft AdCenter, advertisers can't control whether they're in the top positions simply by boosting their payments per click.
You only pay for clicks you receive from the search engine listing. The exact position of the sponsored links on the search result page can vary depending on the search engine. Sometimes they appear above or to the right of the unpaid natural or organic listings, at other times, they appear at the bottom.
Our Solutions for You
The PPC specialists at Optima Innovations can set up a PPC account and manage all the processes involved on your behalf. We will take care of everything for you. We will actively work with you on every step and share the results with you in a transparent manner.
Our PPC campaign management program consists of the following services:
- Keyword research – we will study your business and identify the right keyword phrases that will be used to target highly qualified and highly motivated to buy Web users to your web site.
- PPC campaign and bid management set-up – we will set up your account, write customized text ads for each keyword, and select the page(s) to direct traffic to.
- PPC campaign management – we will handle all the bidding work on your behalf.
- Monthly budgeting – we will work closely with you to ensure that you reap the maximum profit within your allocated monthly budget.
- Other services – these include revision and testing of text ads, ROI tracking, liaising with the PPC ad network to solve any problems that may arise, and campaign assessment and recommendations for further improvements.
