Mega 3 Housing
Uses the latest Kentico EMS (Enterprise Managing System) to manage and automate the marketing. Before this upgrade, client could not clearly know what are the profile of their visitors in terms of age, income and preference. With Kentico EMS, we did profiling of the users into personas, then group them to receive different marketing emails. Pages with the site also automatically deliver content according to the customer grouping example higher income group, sees properties more suited to them.