Slow Juicing for Fast Growth
How Kuvings sold their first juicer online within 24 hours of launching their webstore
An interview with Alex Shiew, Operations Director – Kuvings Malaysia
What is your role at Kuvings Malaysia.
I oversee a little bit of everything from logistics to marketing to sales and everything else in between.
Tell us about your latest product (IOT juicer)
Our latest IOT juicer is quite a special juicer. It’s a juicer that can read your BMI, your BMR, your muscle mass and fat mass and it tells it through an app on your phone.
Customer community on Facebook group
The Kuvings Malaysia Facebook group is currently the most powerful way we get to engage with our customer base online.
What made Kuvings decide it was time to go online? What were the deciding factors?
When Kuvings launched in 2013, we already had an online store albeit not a very good one. We just knew it was time we had to invest to make it better. Generally speaking, we have a wide variety of customers from old to young and we really wanted to focus on actually appealing to the younger crowd a little bit more.
“We sold our first juicer within the first 24 hours of going online” - Alex Shiew.
What is Kuvings main goal for growing in the online space?
Kuvings set our first target for us to do 10% of our total sales online. We believe it’s a pretty ambitious target but if we work hard, we think we can make it happen.
How has eCommerce help Kuvings business grow so far?
eCommerce allows us to reach new and potential customers, it also allows us to speak to our existing customers. Younger people don’t really hangout in shopping malls anymore, so we needed to build a place where they can hangout. Which is a place on their phones, on their laptops and on their tablets.
What solutions does Maxis eCommerce provide for Kuvings?
Maxis helped us build a webstore, and now they helped us with the digital advertisements and the analytics solutions for the webstore.
What do you like most about the Maxis eCommerce solution?
It makes it easy for us with a dedicated eCommerce team, it allows us to make our decisions quick and fast and we can be decisive and it frees me up and the rest of the team to be really focussed on everything else offline.
Proven Business Results