Building a seamless O2O experience
How Mr. DIY boosted their online sales by 9X
An interview with Andy Chin, VP of Marketing, MR DIY
Which was MR.DIY’s first retail outlet? How have you grown?
MR.DIY’s first retail store opened in 2005 at Jalan Tunku Abdul Rahman. We’ll be celebrating our 500th landmark store in June.
Why did you choose to partner with Maxis eCommerce?
We wanted to create the ultimate online to offline shopping experience for our customers. With initial presence on marketplace, we saw encouraging results within the 1st month and decided to engage Maxis eCommerce to build our own webstore to provide our customers that branded online shopping experience.
Why Maxis eCommerce and how did it help MR.DIY?
With Maxis eCommerce building our webstore, we are now integrated with our warehousing systems for seamless business operations. We chose Maxis because of the excellent service provided. The project manager is tech savvy and is able to provide relevant input and recommendations based on our business needs.
So via eCommerce today, we offer our customers with 4 USPs:
- Free shipping with minimum purchase of RM20,
- Click and Collect service at Klang Valley,
- Same day express delivery, and last but not least,
- MR. DIY guarantee with 100% refund or exchange programme
“At the recent 11.11, we saw 9x of websales uplift!” - Andy Chin.
What is your advice for other brands wanting to go online?
Ultimately, MR.DIY’s goal is to provide our customers that seamless shopping experience while optimising our business operations. With Maxis eCommerce, we have now achieved our goals.
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